“I Love It and I Hate It” – Merch Photoshoot for Murder With My Husband
Set against the bright, open air of a vibrant outdoor backdrop, this merch campaign explores the visual tension between light and dark—sun-drenched settings contrasted with bold, moody apparel. The shoot plays with the dichotomy of joy and heaviness, love and discomfort, echoing the collection’s title: I Love It and I Hate It. Every frame captures that push and pull—bold silhouettes grounded in shadow, framed by golden-hour glow. It’s a study in emotional contrast, where true crime meets style, and every piece tells a layered story.